Background
Horticom is a New Zealand wholesaler supplying garden, hardware, and cleaning brands through retailers nationwide. Its business depends on understanding demand and anticipating sales opportunities.
Business need
Salespeople needed to capture customer information while on the road without adding administration, while management needed clearer visibility of interactions, needs, and opportunities.
The solution
OA Systems delivered Microsoft Dynamics CRM with Resco, enabling salespeople to plan and record client engagements on the road and offline.
Management can now review patterns, identify opportunities, and make better-informed decisions.
Key results
- Salespeople equipped to capture customer information while working in the field.
- Offline planning and tracking of client engagements.
- Easier to identify future sales opportunities.
- Sales management provided with better visibility of customer engagement patterns.
- Horticom able to make more accurate business decisions.
- User adoption supported through a simplified, focused interface.
"It's allowing us to more accurately make business decisions that are starting to have a real impact."Ian Baines, General Manager