New Zealand's biggest city's Chamber of Commerce streamlines processes and serves customers better using CRM technology.

With over 7000 members, the Auckland Chamber of Commerce is tasked with lobbying local and central government, in addition to keeping members connected through events, newsletters, online directories, and partner offers.

Challenges

- Build Customer-Centric Infrastructure
- Ease of use
- Improve management of member data
- Increase operational efficiencies
- Plan, optimize and execute campaigns

Results

- Enables the Chamber to capitalize on opportunities and cost-effectively market to the right people at the right time
- The CRM solution had brought about a big decrease in administrative processing time, which has enabled the Chamber to run more events than ever; resulting in increased revenues
- With in-depth member preference information stored in a single repository, the Chamber can communicate to the right people, at the right time